MCD
stock37McDonald's Corp.
Consumer Discretionary
Snapshot
Global quick-service restaurant franchisor. Largely a high-margin real-estate and royalty business with an iconic brand; steady dividend grower.
Long-Term Total Return
iDecade-scale view, dividends reinvested, vs. the S&P 500.
Growth of $10,000 invested at the start of the period, total return (price + reinvested dividends). Illustrative.
Fundamental Trends
Ten-plus years of the figures that drive long-term value.
10-year fundamental trend charts
Track revenue, earnings, free cash flow, ROIC, share count, and dividends over a decade-plus — a Premium research tool.
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Valuation Context
iValuation context
See P/E, P/FCF, and EV/EBITDA against historical and sector medians with Premium.
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Moat Analysis
iGlobal brand recognition, prime real estate, and franchisee scale economics produce stable, high-margin royalty streams.
Unit growth in emerging markets, digital/delivery, and loyalty programs support growth.
Risk Factors
What could impair the long-term thesis.
- Consumer-spending and franchisee health
- High leverage
- Labor-cost inflation
Hypothetical Growth
What a past investment would be worth today.
Hypothetical growth calculator
See what an investment made years ago would be worth today, vs. the S&P 500 — a Premium tool.
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Forward Scenario Modeler
Project a starting investment across multi-decade horizons.
Forward scenario modeler
Model conservative, base, and optimistic returns across 10–40 year horizons with Premium.
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Data as of 2025-12-31. Illustrative sample data for research & education — not live market data, and not a recommendation to buy or sell MCD.