MCD

stock37Moderate

McDonald's Corp.

Consumer Discretionary

$295.00

Mkt cap $211.22B

Snapshot

Global quick-service restaurant franchisor. Largely a high-margin real-estate and royalty business with an iconic brand; steady dividend grower.

Rev 10Y CAGR

1.0%

ROIC

18.0%

ROE

1000.0%

FCF Margin

28.0%

Op. Margin

46.0%

Debt/Equity

9.0

Div Yield

2.3%

Div Streak

48y

Payout

56%

Shares 5Y

-3.0%

Insider Own.

0.1%

Insider Activity

neutral

Long-Term Total Return

Decade-scale view, dividends reinvested, vs. the S&P 500.

MCD3.0×S&P 5002.4×

Growth of $10,000 invested at the start of the period, total return (price + reinvested dividends). Illustrative.

Risk Profile

Moderate

Balanced growth with manageable swings.

Volatility

26%

Beta

1.60

Max Drawdown

-36%

1Y Return

+11%

momentum

2–5 Year Outlook

Hypothetical bear / base / bull scenarios — not a prediction.

Hypothetical 5-year scenarios for $10,000 invested today.

Scenario	Annualized	Total return	$10,000 →
Bull 12%/yr FCF growth, exit 30× FCF	+14.7%/yr	+98%	$19,820
Base 3%/yr FCF growth, exit 26× FCF	+3.1%/yr	+16%	$11,634
Bear 0%/yr FCF growth, exit 17× FCF	-6.5%/yr	-29%	$7,150

Projects free cash flow forward and applies an exit valuation multiple (current ≈ 28× FCF). Dividends added at the current yield.

Hypothetical scenarios, not a forecast. These ranges are modeled from illustrative assumptions about growth and valuation — not predictions, price targets, or a recommendation to buy or sell. Real outcomes vary widely and can be negative. Not investment advice.

Technical Indicators

Objective price signals — moving averages, RSI, 52-week range — to interpret, not act on.

DowntrendRSI 4927% off 52W high

MCD price50-day avg200-day avg

Illustrative daily prices (last ~9 months) with 50- and 200-day moving averages.

52W High

$406.79

52W Low

$288.29

50-day avg

$306.79

200-day avg

$344.39

Below its 200-day moving average — in a longer-term downtrend.
RSI 49 — neutral (neither overbought nor oversold).
27% below its 52-week high.
MACD is above its signal line (positive momentum).

Technical indicators are objective descriptions of price behavior, not signals to act on. They are computed from illustrative sample prices and say nothing about a company's value. Not investment advice.

Fundamental Trends

Ten-plus years of the figures that drive long-term value.

10-year fundamental trend charts

Track revenue, earnings, free cash flow, ROIC, share count, and dividends over a decade-plus — a Premium research tool.

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Valuation Context

Valuation context

See P/E, P/FCF, and EV/EBITDA against historical and sector medians with Premium.

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Moat Analysis

4 / 5

BrandScale advantagesIntangibles / IP

Global brand recognition, prime real estate, and franchisee scale economics produce stable, high-margin royalty streams.

Reinvestment runway

Unit growth in emerging markets, digital/delivery, and loyalty programs support growth.

Risk Factors

What could impair the long-term thesis.

Consumer-spending and franchisee health
High leverage
Labor-cost inflation

Hypothetical Growth

What a past investment would be worth today.

Hypothetical growth calculator

See what an investment made years ago would be worth today, vs. the S&P 500 — a Premium tool.

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Forward Scenario Modeler

Project a starting investment across multi-decade horizons.

Forward scenario modeler

Model conservative, base, and optimistic returns across 10–40 year horizons with Premium.

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Data as of 2025-12-31. Illustrative sample data for research & education — not live market data, and not a recommendation to buy or sell MCD.