AMZN

stock58Aggressive

Amazon.com

Consumer Discretionary

$205.00

Mkt cap $2.15T

Snapshot

E-commerce marketplace, AWS cloud, advertising, and logistics. Reinvestment machine with multiple large platforms compounding together.

Rev 10Y CAGR

20.0%

ROIC

14.0%

ROE

22.0%

FCF Margin

6.0%

Op. Margin

11.0%

Debt/Equity

0.5

Div Yield

0.0%

Div Streak

—

Payout

—

Shares 5Y

+2.0%

Insider Own.

9.0%

Insider Activity

neutral

Long-Term Total Return

Decade-scale view, dividends reinvested, vs. the S&P 500.

AMZN9.7×S&P 5002.4×

Growth of $10,000 invested at the start of the period, total return (price + reinvested dividends). Illustrative.

Risk Profile

Aggressive

Higher growth potential with larger drawdowns and uncertainty.

Volatility

31%

Beta

1.90

Max Drawdown

-43%

1Y Return

+16%

momentum

2–5 Year Outlook

Hypothetical bear / base / bull scenarios — not a prediction.

Hypothetical 5-year scenarios for $10,000 invested today.

Scenario	Annualized	Total return	$10,000 →
Bull 22%/yr FCF growth, exit 65× FCF	+22.9%/yr	+181%	$28,089
Base 11%/yr FCF growth, exit 56× FCF	+8.6%/yr	+51%	$15,097
Bear 0%/yr FCF growth, exit 37× FCF	-9.7%/yr	-40%	$6,015

Projects free cash flow forward and applies an exit valuation multiple (current ≈ 62× FCF). Dividends added at the current yield.

Hypothetical scenarios, not a forecast. These ranges are modeled from illustrative assumptions about growth and valuation — not predictions, price targets, or a recommendation to buy or sell. Real outcomes vary widely and can be negative. Not investment advice.

Technical Indicators

Objective price signals — moving averages, RSI, 52-week range — to interpret, not act on.

UptrendRSI 534% off 52W high

AMZN price50-day avg200-day avg

Illustrative daily prices (last ~9 months) with 50- and 200-day moving averages.

52W High

$214.57

52W Low

$128.94

50-day avg

$193.74

200-day avg

$164.75

Trading above its 50- and 200-day moving averages — a textbook uptrend.
RSI 53 — neutral (neither overbought nor oversold).
4% below its 52-week high.
MACD is below its signal line (negative momentum).

Technical indicators are objective descriptions of price behavior, not signals to act on. They are computed from illustrative sample prices and say nothing about a company's value. Not investment advice.

Fundamental Trends

Ten-plus years of the figures that drive long-term value.

10-year fundamental trend charts

Track revenue, earnings, free cash flow, ROIC, share count, and dividends over a decade-plus — a Premium research tool.

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Valuation Context

Valuation context

See P/E, P/FCF, and EV/EBITDA against historical and sector medians with Premium.

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Moat Analysis

5 / 5

Scale advantagesNetwork effectsCost advantageSwitching costs

Logistics scale and Prime lock-in defend retail; AWS has scale and switching-cost advantages; advertising monetizes the marketplace. Multiple reinforcing flywheels.

Reinvestment runway

Cloud, advertising, and international retail each have long runways; reinvestment opportunities remain abundant.

Risk Factors

What could impair the long-term thesis.

Capital intensity and thin retail margins
Regulatory/antitrust scrutiny
AWS growth deceleration

Hypothetical Growth

What a past investment would be worth today.

Hypothetical growth calculator

See what an investment made years ago would be worth today, vs. the S&P 500 — a Premium tool.

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Forward Scenario Modeler

Project a starting investment across multi-decade horizons.

Forward scenario modeler

Model conservative, base, and optimistic returns across 10–40 year horizons with Premium.

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Data as of 2025-12-31. Illustrative sample data for research & education — not live market data, and not a recommendation to buy or sell AMZN.