AAPL
stock74Apple Inc.
Information Technology
Snapshot
Designs consumer hardware (iPhone, Mac, Watch) and a fast-growing, high-margin Services segment (App Store, iCloud, payments). Brand and ecosystem drive loyalty.
Long-Term Total Return
iDecade-scale view, dividends reinvested, vs. the S&P 500.
Growth of $10,000 invested at the start of the period, total return (price + reinvested dividends). Illustrative.
Fundamental Trends
Ten-plus years of the figures that drive long-term value.
10-year fundamental trend charts
Track revenue, earnings, free cash flow, ROIC, share count, and dividends over a decade-plus — a Premium research tool.
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Valuation Context
iValuation context
See P/E, P/FCF, and EV/EBITDA against historical and sector medians with Premium.
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Moat Analysis
iAn aspirational brand plus a tightly integrated hardware/software ecosystem produces extraordinary customer retention. Services revenue compounds on a ~2B-device installed base.
Services monetization of the installed base, plus emerging categories; growth is more about deepening wallet share than unit growth.
Risk Factors
What could impair the long-term thesis.
- Heavy revenue concentration in iPhone
- China demand and supply-chain exposure
- Regulatory pressure on App Store economics
Hypothetical Growth
What a past investment would be worth today.
Hypothetical growth calculator
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Forward Scenario Modeler
Project a starting investment across multi-decade horizons.
Forward scenario modeler
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Data as of 2025-12-31. Illustrative sample data for research & education — not live market data, and not a recommendation to buy or sell AAPL.